Food service and review/recommendation engines are certainly taking home a larger share of advertising dollars,” said Brooke Robinson, vice president of performance marketing at AdParlor, another Toronto-based media agency.
The advertising capabilities tend to be in the early stages, but the real-time data for identifying high-intent consumers is unmatched.
The delivery of food in Canada—prepared meals from restaurants, fast-food fare, groceries, and corner store snacks—has shot up since the beginning of the pandemic.
Food e-commerce has traditionally lagged behind other digital retail categories in adoption and sales. Now, with consumers of all ages ordering food via apps, the battle is on in 2022 for supremacy in Canada’s food delivery wars.
Key Question: With massive growth in adoption of food and grocery delivery apps, what’s the opportunity for marketers?
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